Green drive shows signs of flagging
4:00AM Wednesday Oct 15, 2008
Naomi Arnold

As a certain Muppet once lamented, it's not easy being green.

A new survey reveals we are not as environmentally friendly as we would like to be, and that the time, effort and money required to change behaviour may be the reason.

The New Zealand Business Council for Sustainable Development survey questioned 4000 New Zealanders on their success at reducing their emissions in the past, and their intentions for the future.

Most reported taking fewer emission-reducing actions this year than last year. Fewer people bought fuel-efficient, low-emission vehicles, rented or bought more energy-efficient homes, or bought energy-efficient appliances.

There were also fewer people with green intentions for the coming year.

Those who intended to buy a more fuel-efficient vehicle fell from over half last year to 18 per cent this year.

More here.