Upmarket rivals steal Pak'n Save cheap label
4:00AM Wednesday Sep 17, 2008
By Eloise Gibson

The big supermarkets now all have their own home brands. Photo / Richard Robinson

Pak'nSave is no longer the undisputed home of cheap food.

A Consumer magazine survey showed those who want the cheapest possible groceries would be better off at Woolworths, Countdown and Foodtown.

The yellow barns' more upmarket rivals proved the best places in Auckland to shop for a basket of budget items.

Pak'nSave was the cheapest option in Wellington and Christchurch, beating its nearest rivals by less than a dollar a basket.

House brands are usually cheaper than named brands because they get basic packaging and little advertising.

They have grown more popular this year, as shoppers switched brands to trim rising grocery spending.

More here.