Lifestyle No 1 reason for investor migrants - study
By Lincoln Tan
5:30 AM Wednesday Aug 11, 2010

A dozen investor migrants and one investor's wife were interviewed for an Immigration New Zealand and Investment New Zealand-commissioned study aimed at finding messages to lure potential investor migrants.

"It is clear that this decision to migrate is a heart decision ... emotive topics were far more resonant for these migrants than facts and rationality," the report said.

"Business and tax issues came a distant second to lifestyle and community."

Thirty 30 potential messages were developed for the research, and the migrants were asked to select the message that appeal most strongly to them.

The top two messages were "New Zealand is a great place to bring up a family" and "New Zealand is a small country with a strong sense of community".

More here.