Checking the shelves for the state of origin
5:00AM Saturday March 03, 2007
By Martha McKenzie-Minifie

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The origins of fruit and vegetables will soon be identified on the supermarket shelf, as customers demand more information about their food.

Progressive Enterprises - which operates Foodtown, Countdown and Woolworths stores - is introducing the labelling in its stores and in its weekly mailers.

Competitor Foodstuffs, which operates New World and Pak'n Save, already labels the country of origin on all imported fruit and vegetables.

Some independent operators, such as Naturally Organic on the North Shore, also label all products that can be identified as being made in New Zealand.

More here .