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Old 17-02-2008, 04:47 PM
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Pizza war to enter next battle
Page 1 of 3 ........ 5:00AM Sunday February 17, 2008
By Chris Daniels


Luke McClelland from Wanganui was Domino's Pizza franchise manager of the year in 2007. Photo / Wanganui Chronicle

The cut-throat pizza business in New Zealand is gearing up for a new round of hostility, as market heavyweight Domino's and Hell try to hold on to slipping profit margins in a world of soaring cheese prices.

Domino's - which pitches itself as the "value" end of the market - is tomorrow launching a new, healthier pizza, hoping its fat-free crust will attract punters watching the kilos as well as sport on the TV.

It is also staging a push into the "premium" side of the market, where it will find itself in a more direct fight for customers from local pizza heroes, Hell Pizza. A new push to online ordering is also under way, with Domino's this month rolling out its new internet ordering process.

Statistics New Zealand last week reported a 14.7 per cent jump in butter and cheddar cheese prices - prices difficult to pass on to pizza buyers taking advantage of fierce competition between Hell, Domino's and once-dominant Pizza Hut.

More here .
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Old 17-02-2008, 06:17 PM
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...and there goes our wasteline:)))
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Old 18-02-2008, 11:03 AM
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If Domino's NZ is anything like the US version, it ought to be easy to avoid. I always thought their crust was fat free anyway - rather like a saltless saltine cracker.
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Old 18-02-2008, 11:09 AM
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I hope they get some Steve's Pizza by the time i get there its a west coast thing (usa), so maybe it will just make a big huge 'ol hop over the ocean!

Wishfull thinking i guess!
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Old 18-02-2008, 12:12 PM
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Our local Domino's Pizza just received an "E" in the hygiene rating. Yuck! Hell Pizza is an excellent alternative.
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Old 18-02-2008, 02:52 PM
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Hell's, yum yum.
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Old 21-02-2008, 10:16 AM
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Aren't all pizza crusts fat free if you don't eat them?
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Old 24-02-2008, 02:16 PM
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What about the cheese - I'd thing there's far more fat there than in the crust. If you want fat-free pizza, serve up some tomato sauce in a bowl.
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Old 26-02-2008, 08:04 PM
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Selchie, the image of a dish of pasata made me giggle. I reckon we should open a new pizza joint. Our signature dish should be a cardboard pizza box with a spoonful of tomato sauce spread over the inside. For extra topping, we could offer two spoons of sauce!
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Old 27-02-2008, 01:07 PM
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