Quote:
Originally Posted by kokopeli
The cynic in me says that the advertising cost more than the 'blackout' saved!
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As Kokopeli says.....
The lights are on... but there's no one at home
Page 1 of 2 ....... 5:00AM Sunday March 30, 2008
By Alice Hudson
Forty lights blaze on the billboard promoting energy efficiency in Downtown Auckland. Photo / Jason Dorday
A billboard that promotes energy efficiency has been lit up by 40 400-watt lamps for about nine hours a night since February.
The ad, on the side of Auckland's Downtown Shopping Centre, is one of five for Right House, a subsidiary of Meridian Energy. A sixth is going up in Wellington next week.
The billboard is due to come down next month and the Government's Energy Efficiency and Conservation Authority estimates the power used during the three-month campaign will cost up to $2600, enough to power the average four-bedroom home for about a year.
A Right House spokesman says the campaign aims to promote energy-efficient homes using as few sites as possible. The alternative to the downtown Auckland billboard would have been several other smaller sites around the city, which would have used more power.
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