New World rated best by shoppers
NZPA | Saturday, 09 February 2008
New World is No. 1 with supermarket shoppers, according to a recent satisfaction survey.
Pak'n Save got the lowest rating, despite having the lowest prices out of the stores.
The results of the survey are in the latest Consumer Magazine. Nearly 8000 respondents gave ratings on the range of goods, queuing times, customer service, store presentation, layout, and their overall shopping experience.
Pak'n Save rated below average in all four categories ? product range, queuing times, helpful staff and shopping environment.
And for overall shopping experience, Pak'n Save shared the lowest ranking with Foodtown.
However, New World rated above average in all four categories. "Clean, efficient, high turnover of goods resulting in excellent quality, most helpful, co-operative staff, excellent layout," the article's author Bev Frederikson said.
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