Operators cash in on new breed of tourists
2:10PM Thursday October 25, 2007
Tourism operators in New Zealand are cashing in a new breed of international traveller - those who volunteer for conservation work during their holidays.
The tourists pay for the privilege of pulling weeds, building and maintaining tracks, monitoring endangered species or working in forests.
Tourism New Zealand said for some an indulgent holiday soaking up the sun was not enough and the new breed of tourist wanted to make their holidays count.
The new venture was called "voluntourism" and was based on the Volunteer Service Abroad concept, said Tourism New Zealand in the latest issue of its magazine Tourism News.
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