You haven't watched much TV in NZ have you?! Swearing is more common on TV here than you think. That advert where the girl enquires 'So where the bloody hell are ya?' wouldn't be looked at twice by a kiwi. Then theres the 'Bugger' advert from Toyota which was not only broadcast, but also won awards. There was another ad on not so long ago (Toyota again I think) where they had some bulls steal the farmers ute to go in search of cows. Whilst driving through a field of sheep, one bull shouts 'Out of the way, sheep shagger!' and the advert eventually ends when they find some cows with a shot of the ute rocking with giggles coming from within.